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🔎 Contact Enrichment

Contact enrichment focuses on providing accurate and verified contact details for professionals. This includes work emails and phone numbers, enabling you to connect directly with the right people.

Why Contact Enrichment Matters​

For sales professionals, accurate and verified contact data is essential for effective outreach. Contact enrichment directly addresses these core needs:

  • Reach the Right People: Verified work emails and phone numbers ensure your messages connect with decision-makers, not gatekeepers or outdated contacts.
  • Improve Deliverability: Email verification minimizes bounces and maximizes inbox placement, ensuring your outreach is seen.
  • Save Time & Resources: Eliminate manual research and data entry, freeing your team to focus on building relationships and closing deals.
  • Increase Efficiency: Accurate contact data streamlines your workflow, making your outreach more targeted and productive.
  • Reduce Data Decay: Regular enrichment keeps your contact database up-to-date, preventing wasted time on invalid or outdated information.

Enrichment Process: The Smart Waterfall with Verification​

PrimeRole uses a smart waterfall enrichment model with built-in verification at every step. This efficient system prioritizes accuracy and speed by cascading through multiple data providers. Critically, we only proceed to the next data provider if the information wasn't found in the previous one or if the information found was flagged as inaccurate. This approach offers several key advantages:

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  • Maximum Data Completeness: By checking multiple sources, we maximize the chances of finding the correct contact information.
  • Uncompromising Data Accuracy: Verification at each stage ensures the data we provide is reliable and up-to-date.
  • Optimized Processing Time: The waterfall model avoids unnecessary queries to multiple providers, saving time and resources.

This multi-layered approach ensures we deliver the most complete and reliable data while optimizing processing time and ensuring data accuracy.

Available Enrichment Methods​

We offer two powerful enrichment methods to suit your specific needs:

Single Contact Enrichment -​

Perfect for real-time lead qualification and individual prospect research. Simply enter a single contact's details to receive comprehensive enrichment data instantly. This is ideal for quickly gathering information on a specific lead during a call or before sending a personalized email.

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Bulk CSV Enrichment -​

Ideal for large-scale data enhancement projects. Upload a CSV file containing multiple contacts to efficiently enrich your entire database. This method is perfect for refreshing stale data, preparing for large outreach campaigns, or segmenting your audience for targeted marketing efforts.

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Enriched Data Points​

Our enrichment process provides a wealth of valuable information :

Phone Numbers​

We strive to provide various phone numbers to maximize your chances of connecting with a prospect:

  • Personal Mobile Number: This is the prospect's personal cell phone number, ideal for direct communication.
  • Work Mobile Number: This is the mobile number provided by the prospect's company, often used for business purposes.
  • Direct Office Line: This is a direct line to the prospect's desk phone within their office.
  • Company HQ Number: This is the main phone number for the prospect's company headquarters.

Email Addresses​

Email communication remains a crucial part of sales outreach. We provide the following email address types:

  • Personal Email Address: This is the prospect's personal email address, typically used for non-business communication.
  • Work Email Address: This is the prospect's professional email address associated with their current company.

Prospects Highlights​

In addition to contact information, we offer "Prospects Highlights," which provide a concise summary of a prospect's career trajectory and key accomplishments. This feature helps you quickly understand a prospect's background and tailor your outreach accordingly.

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What are Persona Highlights?​

Persona Highlights are designed to showcase the positive aspects of a person's professional journey. They offer a quick overview of key milestones, achievements, and experiences, allowing you to:

  • Personalize Your Outreach: Use the highlights to craft more relevant and engaging messages.
  • Understand Career Progression: Quickly grasp a prospect's career path and identify areas of expertise.
  • Establish Common Ground: Find shared experiences or interests to build rapport.